Privacy policy

By visiting hellamallow.com.au, you’re committing to our privacy policy.
This policy defines how we collect, use, and disclose your personal information.
‘Our’, ‘us’ and ‘we’ refers to Cherie Donnellan, CEO of Hella Mallow, and anyone who acts on Cherie’s behalf in the course of doing business with you.

We’ve adopted the Australian Privacy Principles (APPs) under the Privacy Act 1988. You can find a copy of the Australian Privacy Principles on The Office of the Australian Information Commissioner’s website, www.aoic.gov.au.

Personal information we collect about you

We collect information about you so we can provide and market our services to you.

When appropriate, we explain to you why we collect information about you and how we plan to use it.

We might collect information about you that includes your:

  • name
  • address
  • email address
  • phone number(s)
  • fax number(s) – if you still have those, though we don’t ask for it.

We collect this information when you:

  • visit this website, hellamallow.com.au where we capture your data using cookies
  • fill in forms on this website
  • communicate with us by phone, email or letter
  • interact with third parties who you give permission to share your information to us.

We don’t monitor policies of websites we link to and are not responsible for their policies or practices.

Sensitive information

The Privacy Act defines sensitive information as information or opinion about a person’s:

  • racial or ethnic origin,
  • political opinions,
  • membership of a political association,
  • religious or philosophical beliefs,
  • membership of a trade union or other professional body,
  • criminal record or health information.


We only ask for this with your consent if and when it’s relevant to our work with you, or where required or authorised by law.

Information about you that third parties provide us

Third parties may provide us information about you that relate to how we do business with you or market our services to you.

It is our understanding that you will have given them consent to use or disclose your information, or it’s required or authorised by law.

Examples include (but are not limited to) data from:

  • social media platforms
  • Google and other search engines
  • email marketing platforms.

How you can access, update and cancel our permission your personal information


Contact us in writing at any time to:

  • update your information
  • unsubscribe from our mailing/marketing lists.


In the interest of keeping your information up-to-date, we may ask you to check the accuracy of information we have about you.

We may ask you for formal identification to confirm your identity before we provide personal information about you.

We may charge an administration fee for the time it takes to gather and provide you with this information.

How we keep your information secure

Your personal information is stored in a manner that reasonably protects it from misuse and loss and from unauthorised access, modification or disclosure.

We store your personal information as part of our client files for a minimum of 7 years.
After that, if your information is no longer needed for the purpose we got it, we will take reasonable steps to destroy or permanently de-identify it.

Policy updates

This Policy may change from time to time and is available on our website.
It was last updated on 08 January 2024.

Privacy policy complaints and enquiries

If you have any questions about our Privacy Policy please email us at hellamallowau@gmail.com